Public Information Specialist

Seaford, DE 19973-2600, US
Dec 03, 2018
Close Date:

Public Information Specialist - Casual Seasonal Position

The Public Information Specialist works to create communications that support the current and long-term District communications goals. The Public Information Specialist uses professional expertise, along with feedback from district and school-level staff to gather and determine what information should be communicated internally and externally to engage all stakeholders through print, broadcast, and social media.

Primary Duties/Essential Job Functions:
  • Write, edit and distribute news releases and media reports
  • Work with staff and students to develop and promote marketing and other public relations or media products to promote the District and its academic and student programs
  • Implement effective employee communications plan to improve internal communication and employee engagement
  • Maintain and promote District social media accounts
  • Align messaging and social networking strategies with building-level and department-level accounts
  • Work proactively with partners to enhance visibility of District and school-level programs and events
  • Maintain District branding standards and coordinate with staff and students to ensure compliance
  • Be responsive to evolving position and organizational needs; perform additional duties, as needed.
  • Experience or background in similar or related field, such as journalism, mass communications, or public relations. Bachelors preferred
  • Experience working in news media or public relations with a public sector perspective
  • Competency with communications technology and social media
  • Understanding of the role of public relations within an organization
  • Competency in writing and editing news releases
  • Knowledge and skills to effectively interact with people from different cultural backgrounds, including those associated with race, ethnicity, national origin, religion, socioeconomic status, age, gender, disability, sexual orientation, and other aspects of human diversity

Travel Requirements
  • Travels to school district buildings and professional meetings as required.
  • Demonstrated ability to work with professional news media in an institutional, educational, governmental or non-profit setting
  • Strong interpersonal communication and problem-solving skills
  • Demonstrated ability to understand and work with complex, technical or academic information and present it clearly to a general audience
  • Word processing skills including Microsoft Word, PowerPoint, and desktop publishing
  • Familiarity with web-based and other digital communications technologies
  • Ability to use photo media and imaging technology in conjunction with digital media
Ability to organize work and to work independently

Additional Duties:
Performs other related tasks as assigned.

Notes: The above description is illustrative of tasks and responsibilities. It is not meant to be all inclusive of every task or responsibility.

Flexibility in work schedule may be required as work responsibilities necessitate.

Qualifications Profile
  • High School diploma.
  • Motor Vehicle Operator's License or ability to provide own transportation.

Note: All temporary positions will end on June 30 th .

NUMBER OF MONTHS/DAYS: 10 Months - approximately 25 hours per week for the remainder of the 2018-2019 school year

Note: Months/days will be pro-rated to start date.




NOTE: A minimum of a high school diploma or GED is required for all employees of the Seaford School District.

APPLICATION PROCEDURE: Interested and qualified candidates should complete an online application.

NOTE: Currently employed staff members interested and certified/licensed in this position will be given first consideration and should remit a staff transfer request on the Seaford School District website no later than the application closing date referenced above.

SPECIAL CONDITIONS OF EMPLOYMENT: All new state employees will be required to participate in the State of Delaware's Direct Deposit system. With direct deposit, wage and salary payments are deposited in the employee's bank account via electronic funds transfer.

All final candidates for employment must have a satisfactory criminal background check before being placed on contract/payroll as per State of Delaware regulations. Candidates must call the Delaware State Police at (800) 464-4357 to make an appointment. The cost of the criminal background check is $65 (expense borne by the prospective employee). Final candidates must also receive a satisfactory child protection registry check.

Final candidates must also produce documentation of Mantoux skin test results for entrance to school system.

The State of Delaware has initiated a lag pay policy which means that new employees will receive the first paycheck at the end of the second pay period of work.

The Seaford School District reserves the right to extend or shorten the application and/or interview period, to fill or not fill a position, to modify the job requirements within one's primary area of certification, and to reject any or all applications for just cause.

The State of Delaware does not discriminate against qualified persons with disabilities in its programs or services. Persons with disabilities are encouraged to contact the Human Resource and Public Information Office, at (302) 629-4587, as soon as possible to request an auxiliary aid or service.

The Seaford School District is committed to a policy of nondiscrimination against any employee or applicant because of race, color, religion, sex, national origin, ethnicity, age, marital or handicapped status in accordance with state and federal laws. This policy shall apply to recruitment, employment, and subsequent placement, training, promotion, compensation, tenure and probation, and other terms and conditions of employment over which the district has jurisdiction. Inquiries should be directed to: Director of Personnel, 390 North Market Street Ext., Seaford, DE 19973. Phone: (302) 629-4587.

DISCLAIMER: If there is any conflict in interpretation between this posting and information from the Delaware Department of Education, the Delaware Department of Education prevails.


Start Date: 1/3/19

Reports To: Director of Human Resources and Public Information

Job Posting Link:

Additional Job Information:
temporary, part-time

A person may not be employed by a public school employer in any position requiring licensure and certification if the person does not meet licensure and certification requirements established under Chapter 12 of [Title 14 of the Delaware Code]..., except pursuant to a license extension and/or emergency certificate issued pursuant to Chapter 12. See 14 Del. C.§ 1313.

Direct deposit of paychecks is a condition of employment for all new employees hired after December 31, 1995

Use of any published data or content on this web site is prohibited without the written consent of the Delaware Department of Education.